Concept + Big Ideas
       
     
Details and Big Idea Mood Boards
       
     
Print + Color Palette
       
     
Initial Hand Sketches
       
     
LAG (Line At a Glance)
       
     
On-Site Fitting Process
       
     
Milestone Meeting Collection Presentation
       
     
Finished Product
       
     
Concept + Big Ideas
       
     
Concept + Big Ideas

Fall/Winter 2019 examples of a season’s concept deck, illustration key concepts and big product ideas for the season

Details and Big Idea Mood Boards
       
     
Details and Big Idea Mood Boards

Fall/Winter 2019 example of how the seasons’ overarching concepts and big ideas break into product and details.

Print + Color Palette
       
     
Print + Color Palette

Example of a seasonal print toolbox and color palette as well as print+color market research deck with trend/market pulls from aspirational comp brands.

Monthly deep dive reports were also conducted, snapshotting entire brand deliveries for detailed print and color assortment analysis.

Initial Hand Sketches
       
     
Initial Hand Sketches

Example of hand sketches with design detail callouts for Fall 2019.

Sketching was done initially by hand, to work through general silhouette ideas and styling, then CAD’d in Illustrator for further refinement and detail iteration.

LAG (Line At a Glance)
       
     
LAG (Line At a Glance)

Example of Fall/Winter 2019 assortment post-Sketch Review, with colors selected and aligned on with buyers.

On-Site Fitting Process
       
     
On-Site Fitting Process

Photos from quarterly on-site, personally fitting (and often fully hand-remaking or mocking up anew) at full-package vendor office in Asia.

Milestone Meeting Collection Presentation
       
     
Milestone Meeting Collection Presentation

Examples of various milestone meetings’ product and collection presentation.

Finished Product
       
     
Finished Product

Example of finished product views, with editorial execution by Clique Brands/WhoWhatWear.