About Brenna
With an expert eye for product opportunity, renowned market intelligence, and an eye for what’s next, Brenna creates both the strategy and the execution that turns fledgling ideas into category-defining brands and multi-million-dollar businesses.
An industry expert renowned for launching and scaling leading fashion brands, Brenna offers services in Brand/Product alignment, Merchandising, Design and Creative Direction. Entrepreneurial and often the first hire, Brenna has honed merchandising and business scaling prowess in addition to her design training, creating a holistic, multi-departmental perspective that informs her strategy. With multi-category expertise in womenswear, outerwear, active, accessories, denim, beach and evening/bridal categories, Brenna brings skilled product design and broad market knowledge to nearly every prospective project.
Described as a unicorn, a Swiss army knife, and a one-stop shop, Brenna has built and grown countless businesses in her 20 years in the fashion industry, such as The Arrivals, Halfdays, Free People Movement, Kate Spade and J Mendel/ Maison Atia and many more. In her first year at Halfdays, Brenna grew revenue by 10x, by optimizing merchandising and refining fit. At Joylab, distributed at 1150 Target doors nationwide, Brenna drove a +31% leap in annual revenue to $105m, by elevating product design and repositioning the brand in a higher-value prop, fashion-active lens.
In her consultancy, Creative For The Win, Brenna delivers innovative product strategy, insight-informed merchandising, and narrative-driven creative direction to clients at every stage of growth. Brenna builds immersive brand worlds where product, creativity, and messaging work seamlessly to tell memorable brand stories and stand out from the crowd in saturated markets. Whether defining new categories, developing breakthrough products, or crafting magnetic storytelling, we deliver the high-level strategy and in-the-weeds execution that positions brands to win.