Halfdays Winter 23 Ski Pro Campaign
Creative Direction of Halfdays’ W23 campaign shot on location on a private mountain in New Zealand, only accessible by snow cat in August 2023. This campaign featured Olympic and Pro skiers and snowboarders putting the product to the test.
Creative Director + Product Design/Development: Brenna Carlyle Duff
Photographers: Sophie Andreassend and Easton Schirra
Talent: Kiley McKinnon, Madi Hoffman, Mela Stalker, Jade Kent and Andie Smith
Snowcats + Transportation: Snow Moto NZ
Drone Video + Photo: Ray Tiddy